Embedded insurance at the in-store checkout is nothing new, but fintech has facilitated its spread to digital marketplaces. Embedded insurance allows users to purchase insurance on online purchases at the point of sale. It’s offered when and where people need it, with no need for a separate engagement with an insurance company or agent—and sometimes with multiple competitive options.

In this article, we’ll explore what embedded finance is, the different types of embedded finance, and outlooks for growth and future trends in the embedded finance industry. Yet despite the significant revenue opportunities embedded finance can unlock, others are behind. Consumer retail has been the faster sector to adopt this revolutionized financial distribution model, with 71% of survey respondents primarily supporting business-to-business-to-consumer (B2B2C) models. However, respondents believe the current consumer focus will give way for a major opportunity with small- to medium-sized business merchants (in B2B2B transactions). Those who are watching this trend are targeting their unique financial needs in a more efficient manner. An Engine 2 business can create options for growth, and seven neobanks owned by traditional banks show what it takes to succeed.

Best Travel Insurance Companies

It requires setting up a digitized set of core banking products and services and developing a compelling go-to-market proposition to embed services into third-party platforms. In choosing this route, the bank needs to understand what products and services are best suited to being embedded into a third-party platform, e.g., payments, consumer loans. It also requires insight into what partnership models are best suited to the bank, based on its existing capabilities. As embedded financial services become widespread—and more non-financial companies start wading into these new waters—financial services companies will need to rethink business models as they compete for new frontiers. This includes the rise of niche neobanks, like tribal neobanks, and neobanking for employees, which allows businesses to offer banking to their employees to increase retention. The rise of embedded finance marks a new era, not only for banking transactions but also for how consumers and businesses build and manage relationships with financial services more broadly.

According to CB Insights, we saw $75.2B invested in fintech startups globally in 2022. The sector, and its increasing collaboration with incumbent banks has introduced new innovations and changed how we interact with financial service providers. We can expect to see the expansion of ecosystems that bring together various services under one roof. For example, e-commerce platforms may integrate payments, lending, and insurance services seamlessly, creating a one-stop shop for customers’ financial needs. Embedded finance platforms, including Ant Group,7 prefer to boost their success with risk management capabilities driven by big data and proprietary algorithms.

Payment industry: an enabling middleman

October 20, 2023The COVID-19 pandemic catalyzed digital payments,1 driving increased adoption across virtually all categories. Three and a half years since the pandemic’s beginning and despite a return to in-person commerce, these gains have been sustained and, in some cases, accelerated even further. Consumers signal increasing openness to new technologies, embedded payments trends with convenience and user design continuing to advance adoption. HONK streamlined digital payment acceptance for parking with embedded banking and end-to-end e-commerce solutions. Providing investment banking solutions, including mergers and acquisitions, capital raising and risk management, for a broad range of corporations, institutions and governments.

Diversify Partner Base
The scale of Big Tech’s ecosystem makes the opportunity to partner with any Big Tech enterprise seem irresistible to banks. But the more dominant the role that Big Tech plays in its sector, the less bargaining power banks may retain in such partnerships. As a mitigation approach, banks should explore possibilities to partner with challengers in each target technology sector. As challengers rise to outcompete market leaders, they will need partnerships with banks as catalysts for growth. This could potentially create more leeway for banks to gain greater control over product design and customer visibility when offering financial services through these Internet platforms.

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Thirty percent of users report conducting the majority of their BNPL purchases in this fashion. From a spending perspective, 43 percent of overall BNPL transactions began at the provider, indicating a material source of incremental sales. Our commerce solutions combine the best of banking and fintech to help businesses like yours accelerate their growth and
open new revenue opportunities. By delivering financial services inside the existing platforms and workflows they use day-to-day, those services not only become simpler to access — but a more seamless part of doing business. Embedding instant payment technology into B2B trade is a win-win for all parties involved.

With significant market appetite and foundations for payments solutions already established, the pandemic laid fertile ground for embedded finance to become entrenched in the everyday lives of consumers. Brands around the world are now scrambling to strategise, develop, and implement their journey toward delivering more effective payment offerings to their customers. Embedded finance is an emerging software distribution model that is poised to reshape the financial services industry.

Embedded Finance Brings Banks to New Frontiers of Risk

Considerable cross-border payment infrastructures are under construction, which will significantly reshape the rollout of real-time API functionality and create a more user-friendly foundation for embedded finance services. Checkout.com is a payment gateway that makes it easier for businesses to accept payments online. Instead of dealing with the complexities (and regulations) related to online payments themselves, Checkout.com allows online companies to easily accept payments, prevent fraud, and keep payment secure.

• Yet while embedded finance offerings are convenient and often provide a more beautiful user experience, they can also lead to a major fragmentation of services that too often impact the customer experience, causing confusion or even delinquencies.
• Legacy financial institutions are adapting to this change, working with companies using embedded finance technologies and helping to create more tailored finance solutions.
• Traditional financial services have historically relied on manually entering new or duplicate data for loan or credit enquiries; a process that increased the time it took to process and audit customer enquiries and approve or deny the loan.
• Embedded banking typically makes the most sense for sellers or service providers using a company’s platform to conduct business.
• The future of embedded finance is promising, with trends such as increased accessibility, enhanced personalization, ecosystem expansion, regulatory evolution, and the integration of blockchain and cryptocurrency expected to shape its evolution.
• The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc.

It likely offers faster access to funds and perks that only platform users can access. Embedded finance is the integration of financial services into non-financial offerings. Examples of embedded finance might include an e-commerce merchant providing insurance, a coffee shop app that offers 1-click payments, or a department store’s branded credit card. Emerging as a beacon of change is a customer-centric approach redefining modern banking. The generational shift led by Gen Z and millennials is driving a transformation toward digital banking, fostering a redefinition of customer-centricity in the financial realm. Despite their heightened requirement for financial services, traditional banks’ offerings are more limited, and these services often come with higher costs.

Can you share a bit about Synapse’s future initiatives towards advancing embedded finance?

In the US, B2B payments accounted for $27.5 trillion in transaction value in 2021, with accounts payable and accounts receivable (AP/AR) services representing around 90% of the value. B2B embedded payments have not penetrated as deeply as consumer embedded payments, in part because of a heavy reliance on checks and ACH payments relative to other payment methods, such as eCheck and virtual cards. One of the most notable examples of digitization is in the fintech sector, particularly how traditional businesses engage finance on a new level by integrating financial mechanisms into their overall business plan. The era of embedded finance is taking hold, and with an estimated market value of over $138 billion in 2026, it’s clear that it’s not just a financial fad, it’s the future. In line with consumers’ pursuit of convenience, the shopping ecosystems of BNPL providers are having an impact. Eighty percent of BNPL users say they have started a shopping journey at the website of a BNPL provider, as opposed to the retailer’s site.

We might also see new vertical categories emerge as digital payments become more prevalent. However, they can only be truly seamless when they don’t require businesses to do a lot of heavy lifting. Traditional financial services have historically relied on manually entering new or duplicate data for loan or credit enquiries; a process that increased the time it took to process and audit customer enquiries and approve or deny the loan. The financial services sector has seen a radical transformation over the last decade, spurred on by venture capital funding for fintech startups.

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This requires heavy technology investment, with strong partnership capabilities integrated directly into customer offerings. It relies on an agile organization and operating model that’s able to continuously improve, adapt and coordinate with third-party platforms to evolve functionalities. The bank must consider what technology capabilities and products need to be built in-house and who it should collaborate with to provide best-in-class products and experiences. Nonfinancial businesses have been faster to recognize that the age of “digital citizens” and “borderless and seamless financial services” is upon us.